Bloom Cards DIgital Products About us

Our story

Ordinary parents wanting to make an extraordinary difference.

Meet us

Hi, we’re Francesca and Guillaume, founders of Miji, and parents to two brave, curious, sensitive kids.

In 2024, we made a big leap. We left behind stable, comfortable (and well paid!) jobs to follow a dream, one rooted in freedom, intention, and personal growth. We did it for ourselves, and for our family. We’re no strangers to challenges, as we truly believe life is too short to spend wondering what if.

With backgrounds in logistics, leadership, and product design, we had the skills, but more importantly, we had the heart to create something meaningful.

And so our journey began...

Bloom Cards

The concept of Bloom Cards was born in a coffee shop, after weeks of searching for tools to support our children’s inner growth. The idea for our signature three-card system was inspired by a simple wooden board and shaped by our personal journey with Montessori education.

Designing the folders took time, but we’re so happy with how they turned out.

While the original idea has evolved, the core intention remains the same: to offer a simple, engaging tool that helps kids learn about themselves, while also supporting parents like us, exhausted, hopeful, and always wanting the very best for our children.

Why Miji

We deeply value freedom of choice and time, and we’re very aware of the uncertain future that lies ahead. Our love for Japan, a country rooted in slowness, patience, calm, and balance, combined with our desire to build a life of personal freedom, led us to merge two beautiful Japanese words:

Mirai = Future
Jiyū = Freedom

MIJI was born from this fusion, with a vision to create products that guide both children and adults toward a life of future freedom. Because to us, a life well lived is one filled with love, compassion, and independence, whatever shape or shade that may take for you.

Big dreams

Even thought we are just at the beginning, our small business has big ideas and a clear mission:

We want to create meaningful products that nurture emotional exploration, connection, and lifelong personal growth, at every stage of life.

We believe that small, intentional moments can lead to powerful change. Whether it’s a conversation sparked by a Bloom Card or a quiet reflection born using one of the other amazing tools we are developing, our goal is to support families, individuals, and communities in becoming more connected, compassionate, and grounded in who they truly are.

Because being yourself is the ultimate freedom.